A social media manager is a person working within a company or as a freelancer. The goal is to position the brand, product or person in the minds of people who consume content on the Internet every day.
What is the job of a social media manager?
A social media manager needs to create a brand and keep it alive. They do this through various promotions using channels that reach their target group.
The most important thing is to establish quality SEO. That is why it is the job of the social network manager to answer the comments and questions that the audience has in accordance with the company’s policy.
They also work on creating content. They innovate and come up with new ideas every day. Then they measure their performance to see how good the idea was.
Do you like the job of a social media manager?
Here are some of the qualities you should possess if you want to do this job.
First of all, you need to stop writing, because social network managers write a lot.
Sometimes they need to write more than 10 posts every day. In this case, you are not waiting to find inspiration, but you are able to write “on command.”
Every social network requires a different approach. So you have to adjust the writing style as well. For example, you will write formally for LinkedIn, while you will be friendly on Facebook.
You have to keep up with all the assets. We live in a fast time where information flows quickly and the algorithm is constantly changing.
It is necessary to use tools for analytical measurements and constantly monitor what your competitors are doing. You should use tools to keep track of current topics, as well as hashtags.
3. SEO knowledge
SEO is an integral part of content marketing and social media, although it is separated as a separate department.
The average user does not know how much impact SEO has on the media. It is true that his influence is very great.
As a social media manager, you need to know SEO and use rules that will work in your favor. Once you implement SEO strategies, you will see better results.
4. Expertise for social networks
If you want to do business in social media, you have to have talent for social media! More accurate – skills. They will help you cope with all the tasks and obstacles more easily.
Everything can be learned over time. However, if you are looking for a job in large companies, you will need experience and good skills.
5. Customer Service
Users love to be included! They love when they can interact with their favorite brand.
The special task of the manager for social networks is to gain the user’s attention and lead him to engage. On the other hand, it should also respond to his requests.
Users often have a habit of asking about products and services or asking for help to navigate. If no one answers even during the weekend, then it will leave a very bad impression. The user will be disappointed.
A successful social media manager understands that your presence on social media is the face and voice of your brand online. So, everything they say or do on social platforms represents a brand.
6. Visual intelligence
We live in an era of visual content. Your analysis also shows how important it is. Of course, it is necessary to harmonize the written and visual content.
A video or photo that hits the core of your users’ interests is a way to win them over. They will share your content and a social media manager with the right skills must know how to create this type of content.
Knowledge of design is valuable. Creating visuals and graphics goes without saying.
As far as videos are concerned, their importance is often crucial to your success. Your presence on Instagram and Tiktok may sound frivolous, but it also creates a clearer image of your brand.
7. Be flexible
Perhaps the most important thing is left for last. You need to be aware of trends and keep up with them!
Flexibility is important in any business, but it is especially important for a Social Media Manager. Interests, trends and innovations change so fast that you must not remain passive.
You need to constantly try out new features and apply new ideas while constantly following trends. Follow the analytics and the reaction of your audience, because you are here because of them.
Flexibility is the key here to trying new things. Write different texts and combine them with different types of images. This way you will conclude what kind of text and images work for your brand.
Social media manager is one of the most sought after occupations today. People like to stand behind the scenes and make results.
In the period of social networks and internet content, the importance of managers for social networks is great. I always have a job, and the skills you acquire here can be applied anywhere later in life.
You won’t go wrong if you decide to do this job. There are countless opportunities and they are all waiting for you to take advantage of them!