Is it important to understand what SEO is and its types? There is a white hat and a black hat, as well as on-page and off-page SEO.
However, besides types of SEO, it also covers a wide range of different practices. It is not easy to classify them into so few categories. So, we are going to talk about different types of SEO techniques, grouped into 7 logical categories.
This systematization below is also more useful.
1. Keyword Research
Keyword search refers to searching the Internet. It is based on the use of keywords that connect the user searching and your text found on the Internet.
Everyone who searches the Internet has a goal. Maybe, you want to know something, solve a problem, or find something. This “something” has to be you, or your content. You need to create high-quality content that will satisfy the user and at the same time use keywords that will lead him to you during his search on the Internet. There is a mutual benefit in finding each other, and the right keywords during the search will help you with that.
2. Content SEO
Creating SEO content that is very effective at answering people’s search queries is a skill.
People who search the Internet want faster and more accurate answers to their questions. Google loves it when you offer a response with high-quality content. These build on the first tactic of SEO techniques – the ability to use keywords and their natural inclusion in the text in key places to ensure that search engines recognize what your text is about.
Know that Google especially values high-quality content as the most important ranking factor when searching the web.
3. Technical SEO
Technical SEO refers to various techniques that ensure that search engines can easily identify and index your most important pages. It contains several changes that are generally invisible to the users of your website and do not affect the content.
What also counts as technical SEO are optimizations, such as speeding up a website. This includes the smooth operation, and display on mobile devices, but also the optimization of the robot’s file, meta-robotic tags, sitemaps, Google search consoles, etc.
A key part of SEO is also considered to be the use of different backlinks techniques. They are among the leading factors in Google’s ranking. They have a common goal, which is to reconnect other websites to your website. The types of backlinks strategies include manual access, guest posting, press releases, viral marketing, impact marketing, and so on.
You have to keep in mind that relationships have to be natural these days. It is best to achieve them in a domain that covers similar and the same topics as you and stands out with its authority.
Google penalizes paying for links or using tools to create them. These practices fall under the Black-hat and should be avoided as they can easily get you into trouble.
5. Image SEO
Nowadays, a lot of traffic can be generated by searching images. For this reason, images can be optimized to increase the possibility of their relevant appearance when searched. This is exactly what image SEO is all about.
This primarily refers to the use of descriptive file names, alt-image tags, and text optimization around the image to provide better context. Adjusting the image size is also important as large files and poor optimization can slow down your website.
6. Video SEO
Similar to images, video SEO refers to video optimization. Whether on your website or YouTube, you need to get your best ranking in searches.
More than 1 billion people use YouTube to search for videos, making YouTube the largest search engine in the domain. YouTube videos are often ranked in Google search if they can serve as a response to a query.
7. Local SEO
Local SEO which helps your business be more visible in local Google search results. If you have a business like a shop or a cafeteria, it is important to include it in the daily events of the people who live nearby. Google maps are a good example. Your company must be present on the Internet as well. You strive to get them to come straight to you.
What do you think about these techniques? Have you ever applied them in your writing?
Let me know in the comments!