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What Does Google Analytics Do?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Here’s a step-by-step explanation of what it does:

Tracking Code Installation:

To start using Google Analytics, you need to install a tracking code on your website. The tracking code is a unique JavaScript code that you insert into your website’s HTML code.

Data Collection:

Once the tracking code is installed, Google Analytics begins collecting data about your website’s visitors. This data includes information such as the source of the visit, the pages viewed, the duration of the visit, and other interactions with your website.

Data Processing:

Google Analytics processes the collected data to generate reports that help you understand your website’s traffic and audience. This process includes the elimination of any data that doesn’t meet Google’s data quality standards, such as data from bots or spiders.

Report Generation:

Google Analytics generates reports based on the processed data. These reports provide you with insights into your website’s performance, including the number of visitors, the bounce rate, the average time spent on your site, and much more.


Web Analytics allows you to customize the reports to meet your specific needs. You can set up custom segments, custom dimensions, and custom metrics to better understand your audience and website performance.

Data Interpretation:

Once you have access to the reports, you can use the data to make informed decisions about your website’s content and marketing efforts. You can identify trends, understand what drives traffic to your site, and make data-driven decisions to improve your website’s performance.

Continuous Monitoring:

Web Analytics is a continuous service that collects data about your website in real-time. You can use this data to monitor your website’s performance and make changes as needed to improve your website’s traffic and engagement.

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