AR uses a real environment, while VR is entirely virtual. AR users can control their presence in the real world; VR users are controlling by the system. The use of augmented reality (AR) and virtual reality (VR) technology is expecting to change the way businesses interact with customers online in several ways:
Enhanced product visualization:
Augmented reality and virtual reality technology can allow customers to see products in a more realistic and interactive way, such as trying on clothing or seeing how furniture would look in their home. This can improve the customer’s buying experience and increase their confidence in making a purchase.
Improved customer service:
Virtual reality can use to provide virtual customer service, such as virtual tours, product demonstrations, and online consultations. This can help businesses provide a more personalized and efficient customer service experience.
Augmented reality and virtual reality can make online interactions more engaging and immersive, helping businesses to build stronger emotional connections with customers.
Virtual reality technology can provide a greater level of accessibility for customers with disabilities, allowing them to experience products and services in a more inclusive way.
Increased data collection:
Augmented reality and virtual reality technology can also provide businesses with more data on customer interactions and preferences, which can use to improve products and services and personalize marketing efforts.
Cost-effective way to reach customers:
Augmented reality and virtual reality can use as a cost-effective way to reach customers, as it eliminates the need for physical stores, and also it can use to showcase products and services to a global audience.
Overall, the use of augmented reality and virtual reality technology is expected to change the way businesses interact with customers online by making interactions more immersive, personalized, and data-driven, leading to an improved customer experience and increased engagement.