Today, each of us has social networks. Where is it easier to reach your target group than the media your audience is used to?
Social Media are a great place to present your business. You can sell through them or simply brand a product or company. Everyone likes to follow their favorite brand on Instagram or visit sites.
That’s why it’s important to know the ways to improve your social media presence.
Here are the top 10:
1. Choose the right Networks
If you are a small business owner and want to present yourself on social media, where should you start?
First of all, ask yourself where your audience is. Don’t waste time on channels that won’t get you to your target audience just to satisfy your ego.
Facebook is mostly for a slightly larger population audience, although we all have them. However, he is virtually irreplaceable for community building.
In other hand, Instagram is used daily by the younger generation to post pictures and videos. Through Instagram stories, you can communicate with your audience on a daily basis.
2. Set a goal
Social media activity is good for SEO of your business. You can use them to communicate directly with clients, provide services or involve the audience in a conversation. All of this will expand your audience, and therefore your sales.
To achieve all this, you need to have a goal. Using analytics, predictions and planning, it is possible to achieve a goal. Create strategy and action steps.
3. Come up with a strategy
It’s nice to have goals. It’s harder to work on them. When defining a plan, you need to devise a strategy on how to implement it.
Hire social media experts and talk to them about goals and strategies. What is very important is to define the frequency of publication. Audiences need to get used to always expecting content from you at the same time.
4. Make a content creation plan keeping your audience in mind
It is crucial that you know the audience you are addressing. This is important to know what content to create for them, how to communicate with them and how to engage them.
Think about the fact that your content should always be relevant and of high quality! Explore popular types of content, such as pictures and videos.
If you are targeting teenagers and young people, give visual media priority because it will attract them.
5. Select Scheduling and Post Automation Tools
Time and dedication are the main reasons for success on social media. However, there are many tools that can help you automate content publishing and schedule it in advance.
These tools will prevent time and build it easier to arrange your posts. You’ll be able to monitor your social networks and reply to messages quicker in one place.
6. Actively interact your audience in relevant methods
We have already said that content is very important. However, it is not enough or crucial for success. It is not enough to post and leave. You need to communicate with your audience and involve it.
In addition to intriguing content that will provoke an audience reaction, you need to connect with it. Only in this way you will gain their trust.
There are many ways how you can engage your audience. For example, you can ask them to comment bellow posts and then you need to answer. You have to prove your presence.
7. Reduce the time you spend on promotion
To encourage growth on social media, you need to use a different process than the one you are used to.
It is best to use your social networks as a tool to engage and communicate with your audience, instead of using it to actively promote.
It is recommended that you use the 80/20 rule. What it means? This means that you use 20% of your content for promotional activities and 80% for all other activities.
Most of your content, however, ought to be aimed at your audience. That is, to her satisfaction and needs.
8. Maintain a constant presence and brand voice
Social media is ideal for branding. It should be ensured that each announcement is in line with the brand and the image it represents. This way, people will recognize you without reading your name.
This can be difficult as more people work on it. So limit the number of people who will create a visual identity, because everyone contributes a part of themselves through posts.
9. Watch the correct metrics to trace your progress
You will see that the numbers never stand still on social networks. Each month is better than the previous one, which is especially visible on popular networks.
It is not wise to disperse in all directions. Define your goals, identify your audience and locate which social network they are most present on. Finally, choose networks that suit all factors.
It is important to measure metrics to know if you are on the right track. For example, if you want to increase traffic to your site, watch referral traffic from social networks.
Numerous tools can help you with this. One of them is Google Analytics.
10. Continue to learn through social media and marketing courses
Knowledge is the key to success. If you want to reach an audience, you have to understand it. That is why you need to constantly improve in this area.
Begin with how each platform works, as a result of each is virtually a special world for itself. Numerous courses can help you in understanding and knowing how to strategically present your business on social media.
Start dealing with social media today. They will greatly contribute to the development of your small business. There can be no mistake with the right strategy!
And if you are not already involved in social media, it is better to contact an expert. Your success depends on this.