Graphic Design Introduction 3: Changed purpose of graphics

Once you get acquainted with the basics of graphic design, everything goes easier! When you create a guide style of your brand, you will know what your design represents and what you want to achieve. Only then are you ready to create your unique graphics!

Before you start, ask yourself a question. It reads: Do I already have logos that I can use for the graphics I need?

In most cases, the answer is yes. This is especially useful if you are still a beginner.

The finish is better than perfect!

Try not to waste too much time in the process of creating graphics. Tend to make this image creation process as easy as possible for yourself. Learn techniques that help you get the most out of your time and skills. And most importantly – profit from it!

What can you do to save time in finding images to use?

There are many places where you can find ready-made images and logos that you can use for your design. Then why not take advantage of it?

There are great websites that can help a lot. You can use free templates and graphics on networks such as Canva and PicMonkey.

Another good option to keep in mind is to repurpose existing graphics. This could be, for example, using a stock image as a background for a social media image.

What is meant by “repurposing” the image?

Specifically, it refers to its adaptation so that it can be used for other purposes.

For example, you can turn an infographic into several individual graphics. With this procedure, we “break” the infographic into many graphics.

You must have seen this!

You will often see this on the social networks of entrepreneurs who sell services or some intangible product such as courses or seminars. They need to invent their own material for social networks by making graphics.

They break one infographic into several units that connect through the same or similar topic. In this way, the whole concept looks like one whole.

What are the benefits of repurposing content?

First – conversion is faster than creating content from scratch!

Also, this is a more cost effective option than buying graphics. If the image appears in more than one place, it will amplify the message.

Remember – if you have good content, don’t miss the opportunity to use it again! Always look for opportunities to make the most of your quality content. This reuse will save you a lot of time

There are great pre-prepared templates!

Don’t miss the opportunity to make it easier for yourself. Why work the hard way if you don’t have to? You can look for great pre-prepared templates.

For example, Canva offers a handful of interesting templates that you can use. It’s free, but there are some graphics that require a minimum surcharge so you can use them.

It is great for making pictures for social networks, because it is original and interesting. Your audience will adore your graphics!

Finally, here are some tips for using the templates

There are some important things to keep in mind when using a template.

Here are some tips:

– Make sure the image quality is HD

– Make sure the image is copyrighted

– Remove the text or content of the placeholder

– Pay attention to the contrast of some patterns

– Be careful with fonts

– Pay attention to the composition of the text and background image